A Gift from Childhood. A Gift for a Lifetime

At aeru - the Japanese traditional brand, we offer you a wide selection of gifts, created by Japanese artisan using traditional techniques blended with contemporary senses. Our products are designed such that they can be used by children even after they grow into adults too. In other words, aeru products grow with the users and accompany them for a lifetime, and even to the next generation when the users pass them on to their children. Moreover, our products, imbued with traditional wisdom and craft techniques, help develop rich, sophisticated senses and values in our children.


Tokyo Retailshop: aeru meguro

TOKYO : aeru meguro

Drop by anytime at aeru meguro, our retail shop in Tokyo situated in the middle of the tranquil residential estate of Meguro, where we provide a lifestyle that blends traditional knowledge and contemporary practices. We also offer advisory and concierge services on your selection of aeru gifts for your loved ones. We have limited edition products and hold regular events at aeru meguro so feel free to visit us anytime.

Access Map (PDF)

Address: Seed Hanabusayama S+105,
3-10-50 Kami-Osaki, Shinagawa-ku, Tokyo
141-0021 JAPAN

How to get there: 3minwalkfromMeguroStation(JRYamanoteLine・ SubwayNanbokuLine・SubwayMitaLine)

Opening Hours: 11:00 ~ 18:00
(Closed on Wednesdays)
Tel: 03-6721-9624

京都直営店aeru gojo

KYOTO : aeru gojo

Situated right in the middle of Japan’s ancient capital, aeru gojo offers you a soothing experience and nostalgic warmth of a traditional Japanese family. Sit down and relax on the tatami floor and browse through our wide selection of aeru products. Be mesmerized by the classic architecture and interior design of the 100-year-old traditional town house of Kyoto, imbued with ancient Japanese aesthetics and architectural knowledge. We sell limited edition products and hold regular events at aeru gojo, so feel free to drop by anytime.

Access Map (PDF)

Address: 298 Tamatsushima-cho,
Matsubara-dori, Muromachi Higashi-Iru,
Shimo-gyo-ku, Kyoto-shi, Kyoto
600-8427 JAPAN

How to get there:5-min walk from Gojo or Shijo Station (Subway Karasuma Line) 7-min walk from Karasuma Station (Hankyu Kyoto Line)

Opening Hours: 10:00 ~ 17:00
(Closed on Wednesdays)
Tel: 075-371-3905

aeru room

We, aeru, have been putting our efforts in creating an ecosystem of connecting various Japanese traditions to the next generation.
One of our projects is the “aeru room”, a series of hotel rooms, only one in each hotel, specially designed using Japanese traditional artisans’ techniques local to the region.
At aeru room, you can enjoy the artisans’ sophisticated techniques with all five senses.

Tokyo Retailshop: aeru meguro


Address: Minami-yamate-cho 2-28
Nagasaki-shi, Nagasaki
850-0931 JAPAN
SETRE Glover's house NAGASAKI

Tel: 095-827-7777
Closed on Tuesdays

Tokyo Retailshop: aeru meguro


Address:Hiromine-yama 224-26
Himeji-shi, Hyogo
670-0891 JAPAN
SETRE Highland villa HIMEJI

Tel: 079-284-3010
Closed on Tuesdays