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A Gift from Childhood
A Gift for a Lifetime

At aeru - a modern traditional Japanese brand, we offer you a wide selection of gifts, handcrafted by Japanese artisans using traditional techniques blended with contemporary senses.

Specially designed to accompany children for a lifetime, our products can be used at different stages of life, from childhood to adulthood, to the next generation and so forth.
Furthermore, imbued with traditional wisdom from our ancestors and intricate artisanal skills, aeru products nurture the rich innate sensibilities of our children.

Retail Shop

KYOTO aeru gojo

Experience a casual tea ceremony, which takes you into Zen spirit out from hustle and bustle of the city. 10 min from Kyoto station by subway. Families with small kids are welcome! Reservations are available through GetYourGuide.
Situated right in the middle of Japan’s ancient capital, aeru gojo offers you a soothing experience and nostalgic warmth of a traditional Japanese family. Sit down and relax on the tatami floor and browse through our wide selection of aeru products. Be mesmerized by the classic architecture and interior design of the 100-year-old traditional town house of Kyoto, imbued with ancient Japanese aesthetics and architectural knowledge. We sell limited edition products and you can experience traditional Japanese culture in our special workshop at aeru gojo, so feel free to drop by anytime.

298 Tamatsushima-cho, Matsubara-dori, Muromachi Higashi-Iru, Shimo-gyo-ku, Kyoto-shi, Kyoto 600-8427 JAPAN ( Googlemap)
How to get there
5-min walk from Gojo or Shijo Station (Subway Karasuma Line) 7-min walk from Karasuma Station (Hankyu Kyoto Line)
Opening Hours (tea ceremony)
Please check available dates & time in GetYourGuide.
Opening Hours (aeru gojo)
Friday and Saturday 10:00-16:00


Access Map (PDF)

TOKYO aeru meguro

Drop by anytime at aeru meguro, our retail shop in Tokyo situated in the middle of the tranquil residential estate of Meguro, where we provide a lifestyle that blends traditional knowledge and contemporary practices. We also offer advisory and concierge services on your selection of aeru gifts for your loved ones. Limited edition products are available at aeru meguro so feel free to visit us anytime.

Seed Hanabusayama S+105, 3-10-50 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JAPAN ( Googlemap)
How to get there
3-min walk from Meguro Station (JR YamanoteLine / Subway NanbokuLine / Subway MitaLine)
Opening Hours
Saturday 12:30-18:00


Access Map (PDF)

aeru hotel

We are building an ecosystem of passing on Japanese traditions to our next generation, through a myriad of projects. aeru hotel is a series of boutique hotel rooms specially designed employing traditional artisanship local to the region. Indulge your five senses with an extravagant stay at aeru hotel, embellished with sophisticated design and craftsmanship.

aeru school

By experiencing the true essence of Japanese traditional culture through our wide range of activities, aeru school unleashes the creativity of our participants and nurtures the instinctive abilities to feel, observe and verbalize.
We plan and organize various lectures and cultural experience activities, as well as dispatch specialized instructors to meet the needs of corporations, educational institutions and local governments.

aeru talk

As part of our mission to create an eco-system that "connects Japanese traditions to the next generation", we give lectures and talks on our activities and projects, while sharing our core values and our first-hand experiences on the ground with the artisans we work with.
We have a wealth of experiences giving talks as part of executive and new employee training programs, group visits for domestic and overseas companies and schools. These programs are available in English or Japanese.

aeru online store

Enjoy shopping at our Japanese online-store. We offer you a wide selection of gifts, handcrafted by Japanese artisans using traditional techniques blended with contemporary senses. International shipping is also available.

Online-shopping Guide(PDF)



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